A website SEO audit is a detailed analysis of all the aspects of a website that determine its level of search visibility. SEO audit helps you better understand the reasons your website is not generating enough traffic, brings to your attention the areas of improvement and even suggests ways to improve the sales and conversion rates of your site.
A high ranking site always attracts larger number of customers as compared to those with low rankings. SEO audit tools can aid your need for a high search engine ranking by checking and filtering your digital marketing strategy. However, an in-depth website SEO audit is a time consuming and complex process. Thanks to the numerous SEO audit tools available on the internet today, a lot of time can be saved and the reckless manual audit checks can be avoided.
The following 25 SEO audit tools that we are going to discuss today will not only make your work easy and fast but also help you understand the positive and negative factors influencing your website:
MySiteAuditor
MySiteAuditor is a free SEO audit tool that can be used by any digital marketing, SEO, web design, or online PR agency to generate free SEO report audits or white-label SEO reports. The tool is in direct compatibility with Google’s ranking algorithm and needs to be embedded on the site for generating more leads.
The tools even audits specific web pages or landing pages for any targeted key phrase. This makes it a very important tool because Google ranks web pages, not websites.
WooRank
WooRank is a freemium tool that provides an instant website review, an in-depth website analysis to help you improve your website rankings and online visibility through SEO, Social Media, usability and more.
It also generates as many website reviews you like and lets you track your progress in real time. The tool can be used for digital marketing, SEO purposes, small businesses, large agencies or companies.
SEMrush
SEMrush is a powerful competitive intelligence suite for online marketing ranging from SEO and PPC to social media and video advertising research.
The tool enables you to research keywords, track keyword ranking, check competitor ranks, check and analyze backlinks in detail, do a complete SEO audit, compare domains and estimate keyword difficulty, report on competitive link building, determine advertising and paid search strategies as well as design global campaigns to evaluate your website’s online priority.
SiteAnalyzer
SiteAnalyzer is a SEO software tool for content optimisation that includes a broken link checker, sitemap creation software and robots.txt file generator.
It analyzes URLs for design, functionality and accessibility as well as tests sites that are mobile-friendly or responsive and desktop-based. It evaluates your website’s effectiveness based on 50 parameters and offers a comprehensive report on various metrics of your site including the site structure, links, popularity and much more.
Screaming Frog
Screaming Frog is a small desktop application that can be installed on your PC, Mac or Linux machine and crawls websites' links, images, CSS, script and apps from an SEO perspective.
The tool offers technical site audits, keyword research, competitive analysis, link building, search engine optimisation and pay-per-click (PPC) advertising services. It gives you a valuable insight into your site's SEO problems and is widely used by marketers and website owners.
SEO Site Checkup
SEO Site Checkup is a free analysis tool that lets you optimize your hidden and visible content to achieve the best search engine ranking for your targeted keywords.
It enables you to run unlimited analysis, keep track of weekly changes in more than 30 SEO variables, receive side-by-side SEO comparisons of up to 5 competitors, create easily editable SEO reports for clients or partner websites and even offers SEO reports with how-to-fix tutorials.
The tool provides useful information about the quality and quantity of backlinks of your website in the order of their importance and lets you save your backlinks lists, export them in different formats and track your backlinks status over time.
Marketing Grader
Marketing Grader is a free online tool that analyses your website and grades it against key metrics like performance, mobile readiness, SEO and security.
It is a web-based tool that provides a summary of your site and a comprehensive report about the areas of improvement.
Moz Crawl Test
Moz Crawl Test is Moz Pro's website audit, crawl and analysis tool that checks for SEO issues of your site like duplicate content and title tags, broken links, missing page elements and more.
The tool lets you schedule SEO audits for any website and get weekly reports with data showing broken pages and issues. It identifies duplicate content and titles, server redirects, errors in the title tag or URL, meta descriptions, pages that are blocked with Robots.txt, rel=canonical as well as other factors that affect a website’s search engine crawlability and indexing or web spidering.
SEOprofiler
SEOprofiler is a website promotion tool that offers SEO tools for link analysis, web page optimization, competitive intelligence, link building, keyword research, social media, website audits and more.
All the offered tools follow Google's guidelines for search engine optimization and help you get better rankings in search engines. It provides several integrations with social media platforms and Google analytics. It also provides quality report on competitors and local search rankings.
The tool lets you create PDF reports and fully responsive web-based reports that can be fully customized with logo, colours, headers and footers and more.
Google Search Console
Google Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results.
It is not necessary to sign up for Search Console for your site to be included in Google's search results. However, doing so can help you understand how Google views your site and optimizes its performance in its search results.
The tool provides you a summary of broken links, speed, indexed web pages, HTML markup and much more.
Seoptimer
Seoptimer is a free online website review and SEO audit tool that is used by SEO experts, marketers, webmasters and programmers as well as business owners to improve on page SEO, test any subpage, get SEO tips for the website and create a free PDF report.
It provides a range of completely free SEO Tools such as Backlink Checker, Meta Tags and Robots.txt Generator to help website owners, website designers and digital agencies improve their own site and that of their clients.
The tool analyses your website by checking it on page SEO factors like Page title, meta description and meta keywords, text to HTML Ratio, images and alt text, internal and external links, server IP address and much more and gives a clear SEO report with best optimization tips.
Found’s SEO Audit Tool
Found’s SEO Audit Tool is a free online audit tool that identifies the common SEO errors within a website including canonicalisation, technical implementation, meta data and content and
link information.
The tool provides an audit report based on three main divisions including technical issues, content issues, and external link analysis. It also lets you create a PDF report to be shared within the organisation easily.
Ravel Tools
Ravel Tools is an online marketing reporting software that follows Google’s most up-to-date requirements and crawls and audits any website against various factors including mobile responsiveness, page loading speed and more.
UpCity's SEO Report Card
UpCity's SEO Report Card is an inbound marketing and SEO software that helps small businesses and agencies get free traffic from search engines and social media.
SE Ranking Website Audit
SE Ranking Website Audit is a comprehensive SEO Website Audit Tool that checks your website over 70 parameters such as Domain overview, pages, Meta, content, Images and Link Analysis, mobile Optimization, usability and technologies.
The tool displays all the errors in one SEO audit report and offers tips that are easy to understand by SEO newbies. It also lets you save reports in a PDF format to be shared across multiple networks.
Seomator
Seomator is an automated analysis tool as well as an embed free white label SEO audit tool especially designed for SEO professionals to review a website's performance.
The tool includes 13 different reports and covers all the necessary On-Page and Off-Page analytics. It also provides insightful charts for a better understanding of the analytical data of your website.
Wpromote
Wpromote is an SEO audit tool that lets you compare your own website with that of your competitors. It provides commerce services and drives customer acquisition through multi-channel, content-concentric campaigns.
The tool offers expertise in SEO, pay-per-click management and local as well as viral internet marketing campaigns. It does not limit comparisons to a certain targeted keyword but counts all the keywords for which both the sites rank better.
SEO Workers
SEO Workers is a very useful analysis tool that provides an analysis report of your URL on the basis of HTTP headers check, head elements, heading and phrase elements, keywords in image alt attributes and anchor tags, URLs of the page, the page displayed within the search engine results and the most relevant keywords/keyphrases.
The tool improves your site's performance, boosts top search engine placement and increases your conversion rate by helping you understand how users interact with your website and what search engines require to index and rank your web site effectively.
DeepCrawl
DeepCrawl is a comprehensive website crawler that analyses your website architecture and helps you monitor the technical issues for improving your site’s SEO performance.
The tool lets you auto-schedule crawling tasks, customize crawls and set the metrics for content, load time, links, titles and URL length. It also provides an in-depth report on site structure, content, social networking and more.
WebGnomes
WebGnomes is a free SEO analysis tool that provides SEO audits, expert search engine optimization, and training to improve your site's traffic and increase your online revenue.
The tool checks your website and provides a site auditing report on 20 on-page parameters such as accessibility, content, HTML Markup () and URL. It analyses how well your site is targeting potential customers and also identifies ways to generate more organic traffic for your site.
SEO Audit Tool by ContentLook
SEO Audit Tool by ContentLook is an audit tool that provides a detailed analysis on blogging, traffic, SEO activities, links, authority status, and social signals of your site.
The tool does not merely provide useful information on ways to improve site visibility and fix errors but also offers useful tips and explanations with helpful videos.
Varvy’s SEO Tool
Varvy’s SEO Tool is a useful auditing tool that that provides an in-depth auditing report of the site on the basis of links, images, domain overview, mentions, page loading speed, social media channels and SEO.
The tool shows the areas of your website that need improvement as well as those that are already optimized. It gives a detailed analysis of the images, missing Alt text and whether you are using too long or short words in your website. It even offers suggestions for the changes that need to be made in order to improve the site’s ranking and traffic.
Alexa Site Audit
Alexa Site Audit is a powerful auditing tool that helps you optimize your site's performance. It provides a SEO audit report that contains personalized analysis and specific recommendations for improving SEO, usability and more.
The tool provides an in-depth analysis of the structure, meta data, and links, helps fix the technical problems and gives keyword suggestion and backlink reports of your site.
WebCEO
WebCEO is an SEO audit tool that helps site owners, SEO agencies and in-house SEO teams analyze visitors, track advertising campaigns and improve conversion rate and ROI for website optimization, promotion and maintenance.
The tool provides detailed statistics on the availability and performance of your website. It analyzes the social engagement, keyword analysis, broken links, link auditing of your website and keywords of your competitors.
DareBoost
DareBoost is a website analysis tool that tests, analyzes and monitors your website on the basis of speed, SEO, quality, security and more.
The tool provides metrics on the user experience and technical performance as well as an insightful audit of your website’s quality for better performance. It lets you test the speed and quality of your website for free and even improve the web pages load speed.
The tools may not be the perfect way to identify the loopholes of your site. However, they can help you mend the aspects that are taking a toll on your site’s ranking and guide your way towards an improved ranking and conversion rate for the site. And although no tool can guarantee an improved online performance for your website, using these tools can prove to be a good start for your site to reach higher search rankings.
