A website analysis determines the strong weak areas of a website. It helps in finding the areas that require improvement and are responsible for the not so great rankings of your site. It also acts as a comprehensive audit of a site's layout, prominence, and utility.
The following 20 tools for website analysis will help you analyze the specific features of your webpages, identify areas of development of your website and even offer precise suggestions for change:
1. Google
Google offers a suite of SEO tools for small businesses:
a. AdWords -Google AdWords is an online advertising service that offers cost-per-click (CPC) advertising, cost-per-acquisition advertising, cost-per-thousand-impressions, site-targeted advertising for text, banner, and rich-media ads and retargeting. It also reduces the difficulty of managing ad campaigns by automatically managing keywords and ad placement.
b. Webmaster Tools – Webmaster Tools now popular as Google Search Console is a no-charge web service by Google for webmasters that allows webmasters to check indexing status and optimize visibility of their websites.
c. Analytics - Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.
d. Trends - Google Trends is a public web facility based on Google Search that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
2. Quick Sprout
Quick Sprout helps you make better content so that your audience and traffic continue to grow. It checks your site on the main categories that affect your sites search rankings and results besides other factors like site speed and platform compatibility.
3. Check My Links
Check My Links is a link checker that crawls through your webpage and looks for broken links. It quickly finds all the links on a web page and highlights the valid as well as the dead hyperlinks. This extension has been primarily developed for web designers, developers and content editors.
4. Moz Pro
Moz Pro is a complete SEO toolset that gives you complete insight into your search engine visibility and intelligent data for improving your performance. It also helps you track weekly search engine keyword rankings for your site.
5. HootSuite
HootSuite is a social media dashboard that enhances your social media management. It enables you to manage multiple networks and profiles, schedule future posts and get an in-depth view of your social media efforts through its social media analytics.
6. SEO Site Checkup
SEO Site Checkup is an advanced SEO analyzer tool that offers an in-depth SEO analysis of your websites and SEO ranking on a page-by-page basis. It lets you get useful information about the quality and quantity of your backlinks, save your backlinks lists, export them in different formats as well as track your backlinks status over time.
7. Website Grader
Website Grader is a free online tool that grades your site against key metrics like performance, mobile readiness, SEO, and security elements. It offers an extensive report split into varied sections with an analysis of the page and suggested changes.
8. Found SEO Audit Tool
Found SEO Audit Tool is a free online tool that scans your URL for technical issues, content issues and external link analysis. It is an easy-to-use tool for marketers that helps identify common SEO errors on a website. Similar to Woorank, it makes it easy for to download the results in a PDF format to be easily shared within the organization.
9. WooRank
WooRank is a freemium online tool that lets you generate as many website reviews as you like and track your progress in real time. It also provides an in-depth analysis of your website to help you improve your website rankings & online visibility through SEO, social media, usability and much more. It also makes it easy for users to download their reviews as PDFs.
10. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a website crawler that allows you to crawl websites' URLs and get key onsite elements for analysing the onsite SEO. It helps you find broken links, server errors and temporary as well as permanent redirects, identify redirect chains and loops, analyse page titles and meta data that are too long, short, missing, or duplicated across your site.
It also lets you discover exact duplicate URLs with an md5 algorithmic check, collect data with XPath, view URLs blocked by robots.txt, meta robots or X-Robots, create XML Sitemaps and Image XML Sitemaps with an advanced configuration and integrate with Google Analytics.
11. Deep Log Analyzer
Deep Log Analyzer is a professional website statistics and web analytics software for analyzing IIS, Apache, Nginx and other web server logs. It offers hierarchical reports presentation with interactive navigation, convenient graphical charts and and cookie-based visitor tracking.
It enables you to view the change in statistics over time, compare reports for different time intervals, find the hidden patterns in your site stats as well as get reports about accessed site resources, visitors' activity, referral sites, search engines and keywords, browsers and OS, search spiders, server errors and more.
12. AWStats
AWStats is an open source Web analytics reporting tool for analyzing data from Internet services such as web, streaming media, mail, and FTP servers. It supports most major web server log file formats including Apache (NCSA combined/XLF/ELF log format or Common Log Format (CLF)), WebStar, IIS (W3C log format), and many other common web server log formats.
It displays information about the web statistics of your site including visitors, pages, hits, hours, search engines, keywords used to find your site, broken links, robots and more. It allows you to assess your web logs with different reports, evaluate FTP and mail logs as web log files and transform reports to text, XML and PDF as well as a report on 404 pages along with their referrals.
13. Web Page Analyzer
Web Page Analyzer is a free SEO tool for content optimisation of your web pages that breaks down the structure and content of your web page and assesses the build and content quality in terms of accessibility, usability and search engine. It evaluates the page loading speed, visitors, extent of the objects on the page and much more.
14. RealTracker
RealTracker is a free tracking tool that provides instant statistics about visitors and can track individual visitor surfing behaviour within your website to show the pages the visitors do and do not visit. It can also be configured to allow visitors to leave their opinions about a web site.
15. Similar Page Checker
Similar Page Checker is useful SEO tool that helps you determine the percentage of similarity between two pages or URLs of a website.
16. SEO Report Card
SEO Report Card by UpCity lets you analyze your website to determine how it stacks up against your competitors. It helps improve your web pages, increase your search engine ranking and identify potential areas for improvement.
17. Google Keyword Planner
The Keyword Planner is a more focused version of the Google Keyword Tool and AdWords Traffic Estimator tool. It makes it easier for advertisers to get through the process of creating new ad groups and ad campaigns.
It is also extremely useful for SEOs as it can be used to search keyword ideas based on a phrase, landing page or product category, average monthly search volume for a specific period and search volume trends for a single keyword or group of keywords over time.
18. SimilarWeb
SimilarWeb uses big data technologies to collect, measure, analyze and provide user engagement statistics for websites and mobile apps. It provides its data in form of API and offers real in-depth website engagement, traffic sources and site ranking information.
19. SERPs Rank Checker
SERP checker is a free keyword rank checker that allows you to quickly check, track, and graph the top 300 SERP results or search engine ranking for multiple domains and keywords.
20. Searchmetrics Website Analyzer
Searchmetrics Website Analyzer offers a comprehensive overview of a website's SEO and PPC performance and rankings. It lets you analyze the rankings of a domain’s URLs in search engine results pages, identify the links of a domain, monitor the social media signals generated by URLs and track the SEO/PPC visibility of a website.
SEO has become a widely adopted online marketing strategy because of its effectiveness and potential to increase click through rate and traffic of a website.
Having an optimized website is a must these days because it is not only important for businesses that compete online but is a necessary investment for all the companies.
